Here we go again.
Coca-Cola is facing a new wave of backlash after viral videos appeared to show the company’s online personalization tool immediately rejecting positive Christian messages, while references to Allah, Satan, and even degrading attacks on Jesus advanced to the preview stage.
Conservative commentator Isabel Brown tested the customizer on camera after receiving a tip from a friend. In the video, phrases including “Allah is good,” “Muhammad is good,” and “Satan is good” appeared to generate can previews. But when Brown entered “Jesus is good,” the site returned a rejection message: “The name or phrase you’ve submitted is not permitted.”
The same immediate rejection appeared for “Virgin Mary,” “Jesus Christ,” “Holy Trinity,” “Holy Spirit,” “Jesus is God,” and “Christ is King,” according to the recording.
Then the test became even more disturbing.
- “Jesus is King” → blocked.
- “The devil is king” → allowed.
- Swap back to Jesus → “The name or phrase you’ve submitted is not permitted.”
- “Allah is good” → allowed.
- “Jesus is good” → blocked.
- “Muhammad is good” → allowed.
- “Satan is good” → allowed.
- “Virgin Mary” → blocked.
- “Jesus Christ” → blocked.
- “Holy Trinity” → blocked.
- “Holy Spirit” → blocked.
- “Yahweh is good” → allowed.
- “Jesus is bad” / “Jesus is evil” → allowed.
- “Jesus is God” → blocked.
- “Christ is King” → blocked.
- “Jesus is the devil” → allowed.
“What are we doing?” the creator asks after watching “Jesus is the devil” sail through while basic Christian declarations are censored.
The full message from Coca-Cola reads:
“The name or phrase you’ve submitted is not permitted. Names and phrases may not be permitted if they belong to a business, organization, celebrity, public figure, school, team or other trademark, are religious or political in nature, or could be considered inappropriate or unsuitable for other reasons.
We worked hard to get this right but if you think we should reconsider your suggestion, please contact us at shareacoke.support@coca-cola.com and we will review this system decision further.”
WATCH:
One user commented on Brown’s video, stating, “I tried it for myself. It was 100% true. You can put I hate God on the can, but you can’t put I love God.”
Another wrote, “It will let you put Black Pride, Brown Pride, Asian Pride, Hispanic Pride, Latin/Latino Pride, etc… ANY ethnic or color pride you want, EXCEPT White Pride. It will not let you put White Pride on there.”
WATCH:
Social-media influencer Ryan Haff, who frequently posts about food and health, recorded his own test directly from Coca-Cola’s website. Haff said he performed the demonstration live so viewers could see that the results were not edited or manufactured.
Haff entered “Allah Is King,” and the words appeared on the can preview without an immediate rejection. He then tried “Satan Is King,” which also reached the preview. But when he replaced the phrase with “Jesus Is King,” the site rejected it while the previous Satan message was still visible on the can.
Haff said in the video:
“Coca-Cola, I’m gonna need an explanation for this. All right, we’re gonna do this one live because I don’t want to see any comments that, ‘Oh, this is a conspiracy theory.’ … The first entry we’re going to try is ‘Allah Is King.’ No issues with that—you can see it on the Coke can. … Let’s even try ‘Satan Is King.’ Zero issues with Satan. Now let’s try ‘Jesus Is King.’ Now that’s where there’s issues. … Immediately rejects ‘Jesus Is King.’ Gonna need an explanation on this one.”
WATCH:
At the time of this writing, the phrases “Allah is King” and “Satan is King” are no longer permitted as well. However, phrases such as “Allah Lives,” “Satan Lives,” and “Pedophile Pride” are still permitted, while “White Pride,” “Jesus Lives,” and other Christian phrases are not.
This isn’t the first time the soft-drink giant has faced accusations of anti-Christian bias in its personalization tools. Similar claims and boycott calls circulated in 2024, with the company insisting its filters apply equally to all religions.
Reuters reported back in 2024:
Coca-Cola said that the tool, opens new tab “does not approve names or phrases that are religious in nature or are for political candidates, trademarks, or celebrities,” in an emailed statement to Reuters.
In response to suggestions, opens new tab that the website was updated to prevent the usage of “Allah” only after the narrative had gone viral online, Coca-Cola said that the specific religious names and phrases had already been in place as submissions that would be denied.
False. Coca-Cola’s online tool for customizing cans does not allow customers to use religious names, including “Jesus” and “Allah.”
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